Augmented Reality (AR) filters are computer-generated visual effects superimposed on the real world via your device’s camera. Augmented Reality (AR) face filters are simply illustration effects around your face. Brands use AR filters for various marketing purposes to increase audience engagement.
How Do AR Face Filters Work?
AR face filters integrate smart tools with face tracking algorithms. They track facial features and apply AR effects in real time via mobile devices or web interfaces. Users can then try a face filter, take a photo, record a video, and share it with friends on social media.
AR face filters are now everywhere! Today, many brands are integrating AR filters on social media, such as Instagram, to engage their audience, increase visibility, and boost sales. Anyone visiting a brand’s Instagram profile can click the face icon to access all the brand’s AR filters.
Additionally, brands are now able to create their own branded AR filters with the technology of Web-based Augmented Reality. Their customers can experience the AR filters within a native web browser, such as on the brand’s web page. And this web site requires no app downloads and directly enables visitors to try out and engage with the brand.
There are many kinds and purposes of AR face filters that millions of people love to use. Here are some examples:
Virtual Try-On
As we also mentioned virtual try-on technology in one of our blog content, AR face filters are highly popular among many fashion and cosmetics brands. Social media users enjoy AR face filters to enhance their appearances such as trying out lipstick, hair color, or sunglasses. We MakeUp, the Italian cosmetics brand, was one of the first brands using AR filters. They initiated experimenting with the Facebook AR ads with the purpose of finding new prospective customers and boost sales. Their AR filter allows users to try-on plenty of different colors of lipsticks, help them to find their perfect match, and make the purchase right away.
Social Messages
Ines Longevial, a Paris-based artist creates and publishes artistic AR filters to show just how creative brands can get with custom filters. She prefers creating AR face filters with themes of social causes to take attention to the topics and show her support, such as “Save the Planet Mask”.
Fun with Friends
One of the biggest causes of AR filter usage by millions is obviously having fun with friends online! Such as with Hootsuite’s Emoji Roulette, you can try it for yourself to see which emoji you are and send it to your friends to see what will they get!
Themed Filters
Christmas is around the corner, and themed AR face filters are among the most popular! For example, check out M&M’s Snapchat filter “turn-yourself-into-Santa” which uses Santa face effects, perfectly incorporating the product into the Christmas spirit.
