In recent years, we’ve been hearing a lot about the potential of Augmented Reality. We have talked about what AR is and how it became very popular with its journey from Pokémon Go to a key player in many brands’ marketing strategy recently in our blog.
AR tech has been rising and getting popular in many sectors and several brands have been investing in the technology recently. However, among all, one industry, in particular, had already caught on to the potential of AR: the beauty industry.
What is AR Beauty?
AR Beauty is basically called for the AR technology market customized for the beauty industry. Augmented Reality technology enhances the real world through the screen of your phone’s display. And it matches perfectly with the beauty industry’s need to create a more holistic customer experience. It also increases sales through better customer engagement. Customers can try out as many products as they want such as lipsticks, eye shadows, nail polishes before making their final shopping choice. It is getting more relevant every day, especially in pandemic circumstances.
How does AR Beauty work?
Turn the camera on your phone and choose different styles of lipstick, eye shadow, and apply them to your skin in real-time on the screen. All of these became possible by many breaking developments in facial recognition, feature tracking, and computer vision technologies. Nowadays, nearly all global beauty brands are investing in these advanced AR applications.
Parham Aarabi, CEO of ModiFace, states in an interview that the core of AR beauty technology is the ability to track facial features in real-time and accurately. “We have essentially trained a program that can measure where the lips and eyes are in real-time and track those facial feature points.”. And he adds “Once we know where those elements are on the face, we can then know where the lipstick or eye shadow should go.” ModiFace has been working closely with Sephora to maintain every single color of a virtual product matches perfectly with the product in real life. And this includes more than 20,000 products.
One of the good examples of AR beauty is YouTube’s AR Beauty Try-On. This feature introduces a virtual makeup try-on right from the YouTube app. It is designed to be used in a split-screen experience. While YouTube viewers watch the makeup tutorial above on the video. They can also try out the products from their front-facing camera below in real-time.
AR beauty also offers features like skin scan and suggestion apps. The Olay Skin Advisor doesn’t use AR technology to virtually apply products. Instead, it gives you a detailed, visual analysis of your skin’s health. The app scans your face using your own camera, then breaks down all the flaws in your skin — wrinkles, pore problems, color irregularities. Then recommends a skincare package based on the scan and which problems you’d most like to address.
Check out PulpoAR’S “AR Beauty Solution” page to find out more about AR beauty. And how PulpoAR customizes AR technology to unique beauty solutions for your brand.