In the interview with Digital Report, PulpoAR CEO Onur Candan emphasized that digital solutions will play a key role in enhancing the in-store experience.
Highlights of the interview:
“While consumers adapted to online shopping during the pandemic, they flocked to physical stores once the lockdowns were lifted. In the beauty and cosmetics industry, physical stores may lose some significance, but they will not disappear entirely. Consumers will still want to avoid long queues and prefer multiple payment options, which is why we believe virtual applications will become more widespread over time. Digital solutions will also be decisive for the stores. For instance, the ban on testers will push brands to adopt QR codes or smart mirror solutions. Therefore, the integration of digital practices to in-store shopping will be inevitable”
We would like to thank Savaş Önemli for this insightful interview.
