Using Proprietary Face Tracking Technology for Our Realistic Makeup Simulator One of the biggest challenges in creating a seamless virtual makeup experience is achieving a hyper-realistic application that feels natural to users. At the heart of this challenge lies one of the most sophisticated tools in the beauty tech industry…
Building a Seamless Omnichannel Experience in Beauty Retail From independent cosmetics boutiques to multinational beauty retailers, the industry is in the midst of a profound shift. The convergence of online and offline interactions, fueled by data and technology, is rewriting how brands engage with consumers. A truly seamless omnichannel experience…