When we say the modern world, we are talking about a world that becomes digital. According to a report by We Are Social, there are approximately 4.5 billion active internet users worldwide. With the ever-growing digital advertising, employers and advertisers have been greatly impressed with this. According to researchers, worldwide digital advertising spends will increase from 283 billion in 2018 to 517 billion dollars in 2023. Augmented reality ads are an advertising model that is rapidly developing in the digitalizing world. Although it has been tried mostly by first users so far, it is thought that the number of AR users will increase rapidly and become more popular as the number increases.
Augmented Reality Ads Advantages
Recently, ads for filters prepared with augmented reality can appear on Facebook. Facebook AR Ads made a quick introduction to our lives. After seeing AR filters, many brands began to observe customer behavior on the benefits of this advertising model. And they agreed that AR ads will be the advertising model of the future.
There are several main reasons why the future of advertising belongs to AR ads; Let’s have a look at them.
1. Emotional Connection
Augmented reality ads are immersive and help marketers establish a certain emotional bond with customers. Unlike previously used images or banners, interactive ads that provide a similar experience AR and real consumers can be found in visible and even interact with them.
For example, consider the billboard for a newly completed residence. Let potential buyers browse the house they want to sell by scanning a QR code on the board. The effect of this will be much more than the very well taken photo or a big discount. In this case, the customer establishes a more emotional bond with the product and brand. An emotional connection has always been a great tool to increase brand awareness. People better remember brands with positive relationships, so AR ads are great not only to support sales but also to build a company’s reputation.
2. Money-Saving Advertising
Although digital ads have been very popular in recent years, traditional print ads are still used. There are still many print advertising models with catchy visuals that promote the entire range of products and services. These are usually advertisements that find their place in magazines divided according to many sectors. However, advertising such as visual advertising in popular magazines is an expensive expense for brands.
Augmented reality advertising is generally more affordable and a much more immersive advertising model than print advertising. Although the price of an AR ad varies depending on its quality, it is much cheaper than a magazine or newspaper featured in mainstream media.
3. Increasing Sales
Of course, augmented reality ads are not the only way to promote products or services. However, AR offers marketers and advertisers a virtual try-on to increase their sales volumes, and therefore increasing sales becomes much easier for brands.
For example, if you want to buy a foundation suitable for your skin color, you can find the most suitable for you from the color scale offered by the brand, effortlessly and quickly with augmented reality technology. When you buy the product that suits you, your perspective on the brand will of course change. For many brands, increasing sales has perhaps never been so effortless and easy. Because consumers can try out many other products with AR: shoes, makeup, clothing, jewelry, watches, and more. This makes AR ads a powerful tool to increase sales and increase revenue.
4. Improving Hyperlocal Advertising
Digital ads use advanced machine learning algorithms that analyze user behavior and interests to recommend the right products and services to the right people. Augmented reality ads, on the other hand, provide marketers with enhanced hyper-native advertising as an even better opportunity.
Unlike traditional local hyper ads, for example, which provide consumers with information about the organizations from which they can access products and services, augmented reality ads are immersive as they can display products directly on a smart device’s screen. In this way, consumers are not only informed about products and services that may be interesting to them but also directed there.
Augmented reality advertising provides marketers with a great advantage as it makes it engaging, interactive, and efficient compared to video ads. It is also crucial to emotional connection, money-saving, higher sales, and the improvement of hyperlocal advertising as we mentioned above.
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