Instagram’s clearly where beauty brands take place in the 21st century. It is the platform that allows brands to get more engagement. And AR beauty filters are available in that they are helping create exciting ways of helping brands get exposed to more people. They create more engagement between the brands and their followers. It is a unique way of creating an interesting and exciting interaction.
This handy guide helps our readers to understand how the audience can find and share brands Instagram AR beauty filter, how to best launch and promote products, and how the brands will be able to measure audience engagement with the branded AR experience.
What are Instagram AR Beauty Filters?
Augmented reality (AR) filters are computer-generated effects designed to be superimposed on real-life images. These augmented reality filters work with your camera, adding a layer in your image’s foreground or background. What differentiates AR beauty filters from the others is that beauty filters provide cosmetic brands makeup products as their brand filters with acne removal features, teeth whitening, tone correction, and skin smoother.
How to Create and Integrate AR Beauty Filters on Instagram?
Brand decides on the products that will be digitalized and fill the product list form with the product’s complete details. Then related products are either shipped to PulpoAR office or applied product images are sent digitally. After the digitalization process finishes, the brand receives the demo version of the beauty filter. Once everything is all right, the beauty filters are sent to Instagram for approval. This process takes up to 10 days with an average of 7 days. If the beauty AR filter meets the various guidelines, it will be available for use.
What Analytics Should Be Measured?
Analytics provide brands unique perspective from the eyes of their followers and potential customers. It is possible to get actionable insights with data-driven methods. Once your beauty AR filter is live, it is possible to track the metrics below:
- Impression is the number of times an effect has been displayed.
- Capture is the number of times a user captures a photo or video that featured the effect in the Instagram camera.
- Share is the number of times a user takes and shares an image or video that featured the effect on a story on Instagram.
The metrics of beauty AR Filter that we created for our customer Revolution X Sebile
On A Final Note
Instagram Beauty AR filters are revolutionizing the way that brands speak to audiences.
It helps beauty brands transform their audience from passive observers into loyal followers and active shoppers. It also empowers your audience to spread the message. As the filters can be applied to Facebook and Instagram, brands have access to a large audience filled with users who love customized posts and stories, meaning more reach for the brand.
In a nutshell, AR beauty filters are a powerful viral marketing tool to allow your audience to engage with your brand products and create a splendid experience like never before!