Consumers are now more inclined to shop on e-commerce sites and mobile apps. Given the engaging experience, they prefer the most realistic shopping experience supported by virtual try-on solutions.
As consumers are frequently unable to try out products, brands are increasingly interested in offering virtual or augmented reality trials. Giving customers the ability to try on clothes or test products without physically going to the store is becoming increasingly popular. That’s why pioneering brands offer virtual try-on experiences to customers on their websites to provide an accurate sense of the look, feel, and size of the product.
Let’s take a look at which industries and brands have already started using the power of AR technologies on their e-commerce channels.
Beauty and Cosmetics
Virtual Try-On has become a must for all brands in this category, especially due to increasing hygiene concerns and the convenience of online shopping. However, how can brands expect people to buy a product when they have no idea how it will look on their face?
Flormar used PulpoAR’s technology and offered its customers virtual try on solutions on its website, mobile app, and social media. Customers have no hesitation anymore in purchasing a beauty product online.
Footwear
Several shoe companies have launched AR virtual try on features to let you try on virtually and customize your preferences. Converse was the first to jump on the train, followed by Nike, Adidas, Puma, and even Gucci.
Clothes
A wide range of brands in the fashion industry is already using Virtual Try-On solutions for apparel. Gap, Timberland, H&M, Inditex, Asos, Macy’s, Amazon Fashion, is just a few of them.
Jewelry, Watches, Glasses
The biggest luxury watch companies are exploring augmented reality. Even the most extensive online platform for buying and selling luxury watches, Chrono24, has added a virtual try on feature that lets people try on watches using their smartphones.
As one of the important in the jewelry category, glasses can be virtually tried with convenience, and it shows the highest realistic look. World-famous fashion brand, Michael Kors, used Facebook’s AR ads in the news feed. Facebook users could simply click the ads’ “tap to try it on” button to add up a pair of Michael Kors sunglasses on their faces. Also, in order to purchase, it does not require the customer to step away to another page, pretty impressive!
Furniture
IKEA customers can see how the products in the catalog will look in their living spaces with the help of AR-integrated mobile applications.
As a Final Note
Virtual try on solutions will be a game-changer for e-commerce platforms. The bridge created between users and the brand allows users to turn to brand advocates. This technology bringing a new perspective to online shopping will also provide a competitive advantage in the market. It will become a must for brands and e-commerce platforms for innovative brands who want to step further.
