The biggest difference between online and offline shopping is the ability to try products. Thanks to technological advancements and the inevitable rise of online shopping, this is no longer a concern for consumers. But how?
Have you heard of something called ‘virtual try-on’ before?
What is Virtual Try-On?
Virtual try-on allows potential customers to “try” products online directly on the website. Different and powerful technologies must be used for the realization of this concept. With the virtual try-on; models, customer images, or videos can be processed in “real-time”. Ultimately, the virtual try-on experience unfolds, allowing a 2D or 3D object to be embedded into a video stream.
Benefits of Virtual Try-On
Credits: Warby Parker
Today, most computers, smartphones, and many social networks support augmented reality, whose popularity continues to grow day by day. This makes virtual try-on solutions easily accessible and highly attractive to end-users, offering brands a great opportunity to engage with their customers on their preferred platforms. For brands, virtual try-ons can create a significant competitive advantage in marketing, sales, and customer satisfaction. In an increasingly competitive and market environment, brands that develop a customer-oriented approach stand out. The brand that offers customers a realistic, personalized product in seconds with rational and technological solutions such as a customized mobile application or virtual try-on will come to the fore. Customers can instantly try out dozens of products and even encourage sales by getting relevant product recommendations.
For customers, having the chance to try the desired product provides the opportunity to experience the product. This makes purchasing decisions much easier, especially when shopping online. Knowing how the desired product suits them removes the only bad feature of online shopping. This makes the overall user experience better and more personal. So the brand also increases customer loyalty with a customer-centric approach. Also, customers are more likely to shop from the same brand again.
Credits: Warby Parker
Virtual Try-On for E-commerce Brands
One of the key benefits of virtual try-ons is enhancing the customer experience. However, a virtual experiment can also be a valuable source of information. For example, you can track which products are selling the best, measure them, and arrange offers in various locations to meet your customers’ real needs. The virtual trial can help reduce the huge costs incurred by the return of goods, especially in the global pandemic when customers are increasingly shopping online and every physical contact is approached with caution. It is very important for a more measurable e-commerce audit in online shopping, which increased after the pandemic.
