How to Use and Measure the Success of AR Filter?

Social Media AR filters are ground-breaking tools for viral marketing. However, many brand marketers are not yet taking full advantage of social media AR opportunities. In this blog post, we are going to tell you how to use and measure the success of AR filters.

Where are my Instagram AR Filters and how can users access them?

Instagram AR filters are placed directly on the filter tab of the Instagram profile and can stay there as long as you want. Users can go directly to your profile and access your filters by clicking on the filter icon. You can even change the filter permission settings and allow your filters only to people who follow your account. When a story is published using an AR filter, viewers can try the filter directly by pressing the filter name in the upper right corner. When you took a story with your filter, you can now let users directly to your filter with a “Swipe Up” link. Also, the people you work with will be able to add your brand as a paid partnership when using your filters. Thus, you will be able to reach the metrics of the story they already shared.

How can I measure the success of my AR filter campaigns?

After your Instagram filter is published, you can view and analyze your filter’s insights via SparkAR Hub. Here are the metrics you can see on SparkAR Hub about your filter:

  • Impressions: the number of times an effect has been displayed on the screen.
  • Captures: the number of times someone captured a photo or video that featured your effect 
  • Shares: the number of times someone took and shared a photo or video that featured your effect on their story.

If you would like to create engaging social media filters for your brand, we are here to help your brand!