Consumers now are more inclined to the shopping made on e-commerce sites and mobile apps. Considering the engaging experience, they prefer the most realistic shopping experience supported by virtual try on solutions.
With consumers frequently unable to try out products, brands are increasingly interested in offering virtual or augmented reality trials. Allowing customers to try on clothes or test out products without physically going to the store is becoming more popular. That’s why pioneer brands offer a virtual try on experiences to the customers within their websites to provide an accurate sense of the look, feel, and size of the product.
Let’s take a look at which industries and brands have already started using the power of AR technologies on their e-commerce channels.
Beauty and Cosmetics
Virtual Try On has become a must to all brands in this category, especially after increasing hygiene concerns and the convenience of online shopping. However, how could brands expect people to buy a product that they have no idea how it will look on their face?
Flormar used PulpoAR’s technology and offered its customers virtual try on solutions on its website, mobile app, and social media. Customers have no hesitation anymore in purchasing a beauty product online.
Several shoe companies have launched AR virtual try on features to let you try on virtually and customize your preferences. Converse was first to jump into the train, and Nike, Adidas, Puma, and even Gucci have followed.
A wide range of brands in the fashion industry is already using Virtual try on solutions for body garments. Gap, Timberland, H&M, Inditex, Asos, Macy’s, Amazon Fashion, is just a few of them.
Jewelry, Watches, Glasses
The biggest luxury watch companies are exploring augmented reality. Even the most extensive online platform for buying and selling luxury watches, Chrono24, has added a virtual try on feature that lets people try on watches using their smartphones.
As one of the important in the jewelry category, glasses can be virtually tried with convenience, and it shows the highest realistic look. World-famous fashion brand, Michael Kors, used Facebook’s AR ads in the news feed. Facebook users could simply click the ads’ “tap to try it on” button to add up a pair of Michael Kors sunglasses on their faces. Also, in order to purchase, it does not require the customer to step away to another page, pretty impressive!
IKEA customers can see how the products in the catalog will look in their living spaces with the help of AR-integrated mobile applications.
As a Final Note
Virtual try on solutions will be a game-changer for e-commerce platforms. The bridge created between users and the brand allows users to turn to brand advocates. This technology bringing a new perspective to online shopping will also provide a competitive advantage in the market. It will become a must for brands and e-commerce platforms for innovative brands who want to step further.